Boye Hartmann is a Brussels-based strategy and business-building advisor with 25+ years of experience launching and scaling ventures across Europe, Asia, and Latin America. Through his consultancy Red Balloon, he works across a portfolio spanning digital identity (eIDAS 2.0), AgTech, medtech, and AI-enabled business services. Boye brings Ensox and Nodn deep expertise in go-to-market strategy, partnership development, and commercial positioning — helping clients translate AI capability into measurable business value.